Open call for Residencies
presented by ESPRONCEDA,
La Manufacture, MEET:

Music Festivals,
Performing Arts
and Fashion Industry

Espronceda Logo VRHam Logo VRHam Logo

Discover the 3 selected projects focusing on Music Festivals - "Immersion Live Tour by Verlatour" Performing Arts - "The Land of No Curtains by Lunatics and Poets" and Fashion Industry - "New Tailoring Tales by AIEP"

We encourage groundbreaking, forward-thinking implementations of this technology and participative interaction in the fields of Music Festivals, Performing Arts and Fashion Industry by supporting visionary approaches in digital storytelling and see the selected projects evolve by adding an additional layer of participation and collective accessibility.

The final aim is to showcase the results of the 3 residencies within the framework of 3 conventions for relevant experts and industry stakeholders during 3 major international events (Sónar festival, Avignon festival and Milan Fashion Week) to present the final project state to the public as well as to engage in a fruitful exchange with experts in the field.

3 Challenges

Music festivals
Music festivals have evolved in recent decades from performances based mainly on music to being collective experiences where audiovisual production and immersion is a fundamental part. Music Festivals seek to expand both in the form of digital production and as events extended in time and space, and for this they need to generate innovative proposals that motivate new audiences.

Performing arts
Performing arts practices echo the digital transition that has been taking place over the last few decades: real time interaction, augmented live performances, hybridization of virtual and physical environments… Faced with these changes, it is essential to initiate projects that offer new ways of accessing live artistic contents (theater, dance, performance, puppetry, multidisciplinary shows) and disrupt the relationship between artists, stages and audiences.

Fashion industry
The fashion industry is one of the most vibrant and creative in Europe, always leading forward to new technologies and disruptive innovation. Fashion industries are increasingly opening up to digital opportunities allowing the exploration and enhancement of new and unconventional user experiences. We are looking for projects aimed at experimenting with new prototypes and XR scenarios based on immersive, interactive and collective environments to be implemented for example in fashion shows, retail and communication.

Open call outcome: 61 submitted proposals from 23 different countries

World Map


The Land of No Curtains by Lunatics and Poets

@LaManufacture Avignon
Category: Performing Arts

For the REAL-IN project, Lunatics & Poets will create an interactive performance installation based on the cultural and social phenomena of having no curtains, that you can observe when wandering through the streets of Amsterdam or other towns and cities. While peaking in or peeking out, what are the boundaries of privacy and voyeurism? Through a three-dimensional world composed of small houses and thanks to video mapping, tracking mechanisms and holographic screens, people will take a peek inside absurdist and poetic spheres of daily life.

The Land of No Curtains

Immersion Live Tour
by Verlatour

@Espronceda/Lemongrass, Barcelona
Category: Music Festivals

Verlatour’s “Immersion Live Tour” is a project by the french drummer, composer and producer Jocelyn Soler and his artistic team of engineers: multimedia, network, coders, video and lights. This show has been in production since February 2021 with the help of La Lune des Pirates and Le Safran – Scène Conventionnée. It perfectly suits the aim of REAL-IN’s open call because each person in the audience will be able to influence the music, the sounds, the video and the lights thanks to an original scenographic system composed of several interactive terminals and 3D cameras. Moreover, this project is also the basis of cultural actions aimed at a public of people with mental disabilities with a medical and social institution association.

Immersion Live Tour by Verlatour

New Tailoring Tales

@MEET, Milan
Category: Fashion Industry

New Tailoring Tales is a participatory and interactive installation enabling users to engage in real time with a model present in ‘real space’ whose image is detected with a camera, then projected onto the walls of the immersive space. Event participants can modify and redefine the image’s texture and design from a selection by the Designer Luigi Sossi to best suit the conditions of the story proposed by the authors Ariella Vidach e Claudio Prati, with historical and environmental references, to develop into different scenes and contexts within a preset narrative cycle. The project opens up to User-led concepts and creating in Fashion and Design, facilitating the expression of fundamental needs and offering deeper and more personal expressive dimensions to reread history. The result of the interactions will be reproduced by a 3D printer.

New Tailoring Tales (image)

Technological setting:
a new approach of extended reality through immersion and real-time interaction

The technology proposed within REAL-IN, that will be shared during the residency, is based on multi-camera 3d volumetric capture, customisable visualisation and real-time interaction. These solutions allow to capture reality live within a complete volumetric scene and to interact with it via the "natural" actions of the users in the device, i.e. without instruments in their hands or headsets on their heads. In this way spectators are engaged in new immersive experiences making them become part of the story, like actors.
This disruptive technology is developed by (Vincent Borrel and Nicolas Gambini), an innovative tech studio based in Marseille (France), dedicated to the development, support and realisation of all forms of immersive projects and experiences.

the technology