why
REAL
-IN?

NEEDS

CCIs are inventing new business models that integrate high-value content and digital technologies, both in their operations and in the services they provide. However, regarding extended reality (XR) experiences, creative industry players hardly come out of the individual experience format with a headset.

MAIN QUESTION

How can we unleash the amazing potential of extended reality technologies for new types of immersive narratives that are collective and interactive?
REAL-IN will shape new ways to access, experience and share cultural and creative contents related to 4 Creative and Cultural Industries: Performing Arts; Music; Interactive Arts; Fashion & Design.

Impact

OPEN – REAL-IN will open new paths and opportunities regarding audience engagement and innovative user experiences for the creative industries.

BUILD UP – REAL-IN will build up transnational and cross-sectoral cooperation to create a European lab for innovation dedicated to interactive and collective XR experience.

LEVERAGE – REAL-IN will boost a leverage e ect, organizing showcases and conventions dedicated to creative and cultural industries, professionals and their audiences, in the following major EU festivals/events:

VRHAM! Festival Hamburg

MIRA Barcelona